Strategic reorientation of a full service insurance company
The company is a dedicated niche player focusing on insurance services for consumer electronics. Beaufort assisted the company and its shareholders in its strategic repositioning. After a thorough market analysis and the competitive landscape, the commercial opportunities were formulated (on a client and product level). Subsequently the findings and assumptions were processed in a detailed bottom-up constructed business case. Based on Beaufort’s workings, the company rearranged its organisational workflow and its commercial targets.
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