Company active in marketing and advertising

Issue:

The Company has experienced rapid growth in the Dutch and British markets through a series of acquisitions and offers a wide range of services in branding, advertising, and marketing. However, this rapid growth has led to high costs, resulting in a negative cash flow and an EBITDA that is too low to meet its financial obligations. As a result, the Company’s financiers requested validation of the financial projections and insights into the short-term liquidity position.

Solution:

To address the issue, Beaufort validated the Company’s financial projections and provided support in gaining better insight into liquidity developments. This was achieved by preparing a 13-week cash flow forecast, which clarified potential short-term liquidity constraints. In addition, Beaufort, in collaboration with the Company, made recommendations to improve cost management, better handle financial obligations, and prioritize business operations, thereby establishing a stronger foundation for recovery and future growth.